The first Murphy’s Army Purple Poppy Campaign was launched in 2016 to encourage members of the public to come together to pay tribute to the many animals lost in Service, and to those who Serve us today.

Our research had shown that although the traditional red poppy was well known, the significance of the purple poppy – to remember the animals – was less so.  We believe our efforts over the years have raised significant awareness of the meaning of the purple poppy and many more are now being worn with pride.

 Indeed, response to Murphy’s Army Purple Poppy Campaigns over the years has been  wonderful with nearly £200,000 raised for our chosen causes.

Our 2024 Campaign is now live and our beneficiaries this year include Fireside K9 and Railway Dogs Benevolent Fund.

Please visit our website for more information or our online store where our purple poppy pin badges, dog charms, window stickers, car poppies, wreaths and much more can be found.